Manifesto

INTRODUCTION TO THE MANIFESTO
of Life Beyond Tourism for Intercultural Dialogue
with a Tourism Based on Values, not just on Consumer Services

Life Beyond Tourism®

•  contributes to the dissemination and recognition of such universal values as respect and harmony among peoples, turning the tourist experience into a unique opportunity for knowledge and for the promotion of intercultural dialogue
•  promotes familiarization with the spirit of a place, its past, its present and its future prospects
•  offers a new vision of tourism, including mass tourism, designed to highlight its strategic nature rather than its consumer-driven aspect:

         . to promote intercultural dialogue
         . to foster awareness of and familiarity with cultural diversity and traditional knowledge
         . to safeguard spirit of place
         . to communicate spirit of place, imbuing it with new life hopes to see the ethos of commitment to fostering intercultural dialogue become part and parcel of our intangible cultural heritage

With Life Beyond Tourism®, tourist destinations, especially those included in the UNESCO World Heritage List, can play a role as workshops contributing to intercultural dialogue, cooperation and shared cultural growth and enrichment.

Life Beyond Tourism® will turn that very tourism that is helping today to standardize the world, threatening our tangible and intangible world heritage, into a tool for enhancing individual
experience in a context based on the rediscovery of values, not just on consumer-driven services.

The Manifesto

• Tourism is a crucial source of prosperity
• Tourism provides an opportunity for getting to know

       . spirit of place
       . cultural diversity
       . traditional knowledge

•  Tourism, in its various forms goes way beyond the mere satisfying of personal needs
•  People working in the tourist industry foster awareness of spirit of place and of intercultural dialogue 
•  The tourist is a potential harbinger of knowledge and of intercultural dialogue
•  Tourist destinations become laboratories of knowledge, providing all visitors with the opportunity for cultural growth
•  Workshops for knowledge trigger a demand for increasingly high-quality tourist products not only in terms of consumer services but also, indeed above all, in terms of values
•  Architectural, urban and environmental planning and management need to foster 'knowledge' and 'intercultural dialogue'.